De Beers

Diamond Dreams, Crafted to Perfection


Nestled in London’s prestigious Mayfair district, De Beers has been a beacon of luxury and perfection since its inception. As the flagship establishment of the renowned De Beers Group, this opulent four-storey building on Old Bond Street showcases an impressive collection of diamond jewellery. For years, De Beers has delighted customers with its exquisite offerings, from stunning engagement rings to timeless watches, all crafted with unparalleled attention to detail and craftsmanship. The store’s dedication to excellence is evident in every aspect, including its exclusive bridal suite and private viewing room, creating an atmosphere of sophistication and elegance.

An Array of Bespoke Services for a One-of-a-Kind Experience

At De Beers, the experience goes beyond traditional retail. The store offers a range of specialized services designed to elevate your shopping journey to new heights. Expert diamond consultations guide you through the process of selecting the perfect gemstone, ensuring that each piece resonates with your individual style and preferences. Additionally, De Beers provides top-notch jewellery repair and cleaning services to keep your treasures sparkling for generations to come. Personalization is key, with options for engraving that allow you to add a unique touch to your chosen jewellery. Even the presentation is exquisite, with meticulously crafted gift wrapping that transforms your purchase into a cherished keepsake. With its unwavering commitment to luxury and expertise, De Beers in Mayfair promises an unforgettable experience that mirrors the brilliance of its diamonds.

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Open Hours

Monday10:30 AM06:00 PM
Tuesday10:30 AM06:00 PM
Wednesday10:30 AM06:00 PM
Thursday10:30 AM06:00 PM
Friday10:30 AM06:00 PM
Saturday10:30 AM06:00 PM
Open now. Welcome!